Raih Rekor MURI! Jenama Lokal Ini Gandeng ABK untuk Desain Baju Sampai Tas

Feb 12, 2025 | Artikel, Artikel Inovasi

Raih Rekor MURI! Jenama Lokal Ini Gandeng ABK untuk Desain Baju Sampai Tas

12 Februari 2025

Pakaian yang digambar oleh ABK dalam kampanye Triset. (Foto: instagram.com/triset_official)

Jenama mode lokal, Triset Indonesia, mendapat rekor Museum Rekor Indonesia (MURI) dengan menghadirkan koleksi fesyen menggunakan desain anak berkebutuhan khusus (ABK).

Triset Indonesia merupakan jenama fesyen wanita yang menghadirkan koleksi unik dan terkesan retro.

Mengusung konsep “For The Specials”, Triset menggelar serangkaian kerja sama yang melibatkan anak-anak dari beberapa yayasan anak berkebutuhan khusus, untuk membuatkan desain gambar untuk produksi pakaian.

Pihak Triset menjelaskan, kampanye ini diawali dari kunjungan mereka ke salah satu yayasan ABK yang kemudian mengubah cara pandang mereka terhadap anak-anak tersebut.

Setelah kunjungan tersebut, jenama ini menyadari masih banyak orang yang memandang ABK dengan sebelah mata. Padahal, para ABK ini bisa mengekspresikan kreativitas yang luar biasa kepada dunia.

“Sebagai bentuk dukungan terhadap karya yang luar biasa dari mereka, kami mempunyai gagasan untuk menuangkan karya mereka ke dalam produk pakaian,” ujar Triset dikutip dalam media sosial Instagram @triset_official, Rabu (12/2).

Melalui kampanye ini, Triset mengajak 70 anak dengan autisme dan down syndrome dari 5 yayasan untuk berkontribusi menciptakan 24 desain unik.

Selama tiga bulan, mereka membuat desain yang kemudian digunakan untuk produksi jaket, tas, kaos, dan rok, sebagai bentuk dukungan terhadap kreativitas mereka.

Kampanye ini, merupakan salah satu wujud kepedulian Triset untuk memberikan ruang kreativitas, khususnya kepada ABK.

“Setiap cerita layak untuk didengar dan setiap mimpi pantas untuk diwujudkan. Dalam kolaborasi penuh makna ini, Triset bersama anak-anak berkebutuhan khusus menghadirkan karya istimewa yang dituangkan ke dalam desain busana. Mari bersama-sama merayakan keberagaman dan keindahan mimpi anak-anak Indonesia!” jelas Triset.

Atas kampanye inspiratif ini, pihak Triset berhasil mencatatkan rekor MURI bidang Seni dan Budaya dengan kategori “Busana dengan Motif Gambar Karya Terbanyak oleh Disabilitas”.

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